Tata power ev charging stations in Delhi

 Electric Vehicles are slowly gaining prominence in Delhi and are increasing in numbers with time. The reason is that people belonging to all segments have realized its benefits and are eager to reduce their carbon footprint. Multiplexes and Shopping Malls installing fast and charging stations can benefit immensely in different ways.

Benefits derived

• Increase customer spending: Charging stations present at malls and shopping complexes attract EV owners to visit the place. It also ensures they stay longer while attracting them to spend more time and money at the store. Surveys found out that EV charging when added to the business had enabled tripled in-store time as well as tripled customer spending.

• Attract EV drivers: During retail shopping trips, individuals prefer to park their EVs at a safe place which is the parking place offered at the store, and enjoy their shopping session. The number of vehicles present in the lot often is used to anticipate a retail organization’s market performance. EV owners can get their vehicles charged while they are busy shopping. 

• Develop customer connections: Smart EV charging allows drivers to interact effortlessly with a mobile app or stations online. Retailers may develop virtual ‘connections’ with drivers using their stations. Drivers simply need to submit in the app a simple connection request. Thus, retail organizations can learn about those using their stations and at which time, thus deriving better insight into their customers.

• Place store on Map: Say, for instance, an ev charging station in Lajpat nagar is installed in a store, then this store automatically is placed on a map. EV charging applications guide EV drivers to discover places to charge their vehicles. While searching for charging spots, they are likely to come across retail locations offering charging points. This way, the store gets more visibility.

• Special deals offered to EV drivers: Special loyalty programs can be developed for EV drivers using such customer connections. Special deals are likely to attract them to come back to shop and charge quite frequently. Stores may create sample offers like free hotel stays, free charging, free wine tastings, etc. 

Benefitting the society as a whole

The fact is that EVs are considered to be cutting-edge technology. Its introduction does help to reduce pollution. Installing charging stations at retail premises helps derive both environmental and financial benefits. Also, the brand can enjoy long-term advantages. Besides enjoying an increased loyal customer base, shopping malls, and multiplexes can show they care for the environment as a whole. Thus, the entire society is benefitted.